SEO and Digital Marketing Consultant
I help online businesses and ecommerce brands improve their visibility, better understand their data, and uncover opportunities for improvement.
SEO, digital analytics, and CRO with a practical, business-focused approach
SEO, Digital Analytics, and Ecommerce
I’m Raúl Revuelta. I work at the intersection of SEO, digital analytics, and conversion optimization, with a strong focus on e-commerce and online business.
SEO and Organic Visibility
I work on the organic search performance of digital projects to improve their visibility in search engines, identify growth opportunities, and build a stronger, more sustainable traffic base.
Digital analytics and measurement
I use digital analytics to better understand what is happening on a website, identify areas for improvement, and turn data into useful information for decision-making.
CRO and performance optimization
I analyze user behavior and website performance to identify friction points, prioritize improvements, and optimize both site performance and conversions.
How I can help
I work on projects that need to improve their organic visibility, better understand what is happening on their website, or identify opportunities to improve performance. Depending on the case, I can help review search visibility, organize digital measurement, analyze user behavior, or identify changes that support a better user experience and stronger conversion performance.
Experience in SEO, digital analytics, and online business
I’ve worked on digital business, ecommerce, SEO, and analytics projects, covering strategy, implementation, and analysis. That experience allows me to move comfortably between search visibility, measurement, and website performance improvement. I’m also a Google Product Expert in the Google Analytics and Google Search Console communities, which keeps me close to real-world questions, tools, and practical industry challenges.
More about me
Would you like to talk about your project?
SEO, Digital Analytics, and Digital Marketing Blog
On my blog, I publish content about SEO, digital analytics, CRO, and digital marketing, especially on topics I work on and study regularly.
SEO and Organic Visibility
SEO remains an important part of any digital strategy. Improving a business’s organic visibility is not just about appearing for more searches, but about doing so with a useful, well-structured website that aligns with what users need at each stage of the journey.
In any SEO project, it is important to review both the technical foundation of the site and the way content is organized around search intent. That is why SEO work usually relies on several complementary areas.
SEO Audit
The starting point is understanding the current state of the website. An SEO audit helps identify errors, limitations, and opportunities for improvement across technical SEO, content, and site architecture. It also helps put the project into context against competitors in the same space.
Keyword Research and Search Intent
Analyzing user searches is essential to identify real visibility opportunities. It is not only about finding keywords, but also about understanding what users expect to find and what type of content best matches each search.
Website Architecture and Internal Linking
Site structure affects both user experience and the way search engines discover and understand pages. Clear architecture and consistent internal linking help distribute relevance more effectively and give more context to the most important pages of the business.
Crawling, Indexing, and Technical Site Health
For a website to rank properly, it first needs to be accessible and understandable to search engines. Reviewing areas such as crawling, indexing, status codes, and duplicate content is part of the technical foundation of any SEO effort.
Content Strategy
Content remains an important part of organic search performance. The strategy should respond to business needs and the types of searches users make, combining more transactional content with informational content where it makes sense.
Structured Data and Semantic Context
Structured data can help search engines understand page content more clearly and, in some cases, make pages eligible for enhanced search results.
Website Performance
Page speed and overall site performance affect user experience and are part of a website’s overall health. A faster, more stable, and more usable site makes it easier for users to navigate and access content.
Off-Page SEO and Online Presence
A website’s authority and visibility do not depend only on what happens on the site itself. Brand presence, mentions, and links can strengthen organic visibility when they are part of a reasonable and consistent strategy.
SEO, Digital Analytics, and CRO
SEO should not be analyzed in isolation. Digital analytics helps explain what happens after the visit, and CRO helps identify friction points and opportunities to improve performance. That is why, in many projects, SEO, measurement, and conversion optimization work better when they are approached together.