Digital Analytics and CRO Consultant
I help online businesses measure better, understand their data, and turn that information into useful decisions.
Measurement strategy, implementation, analysis, reporting, and digital performance improvement
Digital analytics to better understand your business
I’m Raúl Revuelta, and I work on digital analytics, website measurement, and performance optimization projects. I can help you organize data collection, review your implementation, and turn information into analysis that supports better decision-making.
Measurement strategy
Definition of business goals, KPIs, measurement plans, and implementation criteria so that analytics supports real business needs.
Implementation and tracking quality
Review and implementation of analytics tools to collect reliable, consistent, and useful data for later analysis.
Analysis, reporting, and data visualization
Turning data into useful information through analysis, dashboards, and reports tailored to the needs of each project.
Digital analytics services
Alongside broader digital analytics consulting, I also work on more specific services related to measurement audits, implementation, data visualization, training, and support for teams and agencies.
Measurement Audits
Review of the current setup to identify errors, inconsistencies, and opportunities for improvement.
Implementation and Tracking
Measurement setup designed to collect reliable data that supports analysis and decision-making.
Dashboards and Data Visualization
Reports and dashboards that make data easier to interpret and more useful for day-to-day work.
GA4 Training
Training sessions adapted to the team’s level and specific needs.
Support for Agencies
Technical and analytical support for teams that need occasional or ongoing reinforcement.
How I can help
I can help if you need to review a GA4 or GTM implementation, define a measurement plan, organize events and conversions, build more useful dashboards, or better understand what is happening on your website. Digital analytics only becomes valuable when measurement is reliable and data turns into useful decisions for marketing, product, or business.
Experience in digital analytics and online business
I’ve worked on projects where measurement, data analysis, and digital performance improvement play an important role. That experience allows me to move between technical implementation, analysis, and data interpretation with a practical, business-oriented mindset. I’m also a Google Product Expert in the Google Analytics and Google Search Console communities, which keeps me close to real-world problems, tools, and practical use cases.
More about me
Would you like to talk about your project?
Digital Analytics Blog
On my blog, I share articles about digital analytics, web measurement, CRO, and tools such as GA4, Google Tag Manager, BigQuery, Looker Studio, and Adobe Analytics.
Digital Analytics Consulting
Digital analytics helps you understand what is happening on a website and use that information to make better business decisions. It is not just about collecting data, but about measuring with purpose, interpreting information correctly, and turning it into actions that improve digital performance.
In digital analytics work, it is important to review both measurement strategy and technical implementation, as well as data quality and the way information is analyzed and presented. That is why analytics consulting is not limited to one specific tool, but usually covers several complementary areas.
Measurement Strategy and KPIs
The starting point is understanding the business, its goals, and the questions that really need to be answered. From there, KPIs and measurement criteria can be defined as the foundation for implementation and later analysis.
A well-designed measurement strategy helps prioritize what should be measured, how it should be measured, and which information is most valuable for the project. This is what turns digital analytics from a collection of data into a useful decision-making tool.
Tool Audits and Data Quality
Before planning changes or new implementations, it is worth reviewing the current state of measurement. An audit helps identify errors, inconsistencies, and opportunities for improvement in tool configuration, as well as issues that may affect data quality and reliability.
It is also a good way to understand which parts of the current setup are working well and which areas should be reorganized. A reliable data foundation is essential if later analysis is going to be useful.
GA4, GTM, and Other Measurement Tools
Technical implementation is what turns a measurement plan into something operational. At this stage, the right tools are configured to collect the information defined earlier, taking into account the specific setup of the website, the technology involved, and the needs of the project.
A solid implementation helps produce more consistent and useful data for analysis. In many cases, that means working with tools such as Google Analytics 4, Google Tag Manager, and other measurement or activation tools to build a stronger foundation for digital performance tracking.
Reporting, Dashboards, and Data Visualization
The information collected through digital analytics needs to be presented in a clear and useful way for the people who rely on it. Not every role within a project needs the same level of detail or the same indicators, so dashboards and reporting should be adapted to the context and the needs of each case.
When dashboards and reports are built well, they help organize information, spot trends, monitor results, and make decisions with more context and clarity.
Analysis and Opportunity Identification
Digital analytics does not end with implementation or reporting. The real value appears when data is analyzed with a clear purpose and used to identify problems, opportunities, and areas for improvement within the project.
Through analysis, it becomes easier to understand user behavior, identify friction points, review the performance of certain pages or channels, and detect patterns that support better decisions. That is what turns measurement into something useful for improving the business.
Digital Analytics and CRO
Conversion optimization and digital analytics are closely connected. To identify real opportunities for improvement and prioritize changes with confidence, it is essential to start with reliable measurement and analysis that helps explain what is happening on the website.
That is why, in many projects, digital analytics and CRO work better when they are approached together. Measurement helps uncover opportunities, and optimization turns those findings into practical improvements in user experience, performance, and conversion.