Digital Analytics

Google Analytics 4 allows you to recover administrator access to a property with no administrators left, but it requires going through a fairly strict ownership verification process.

GA4 does not distinguish AI traffic automatically. Creating segments and custom channel groups helps isolate these visits and analyse their behaviour more clearly.

GA4 BigQuery export includes several traffic source structs, and understanding the scope of each one is essential if you want to analyse acquisition data correctly.

Props, eVars, and events in Adobe Analytics capture different types of data and help you understand user behaviour and conversion performance more clearly.

GA4 includes several user metrics, and each one measures a different part of user behaviour. Understanding them properly is key to interpreting the data.

Google Tag Gateway lets you serve Google Tags from your own domain through Cloudflare, helping improve data accuracy without a full server-side setup.

Annotations in GA4 let you add notes to specific dates in your reports, making it easier to understand the context behind changes in the data.

GA4 data redaction helps prevent sensitive information such as email addresses and URL query parameters from being stored in Google Analytics.

Integrating Meta Ads with GA4 helps centralize advertising data, improve campaign analysis, and optimize performance more effectively.

GA4 handles subdomain measurement automatically, as long as the same property and data stream are used across all subdomains.

Linking GA4 to Search Console lets you view organic search data inside Google Analytics and analyze SEO performance more easily.

These free Chrome extensions for web analytics help you debug data layers, analytics tags, cookies, advertising pixels, and UTM-tagged URLs more efficiently.