“(not set)” in Google Analytics 4: how to fix it
“(not set)” in GA4 appears when a dimension has no value. Understanding the cause in each report is key to deciding whether it can be fixed or simply reduced.
User segmentation: what it is and how to do it
User segmentation helps you group users by shared characteristics or behaviours so you can personalise marketing and improve the user experience.
Google Consent Mode: managing user consent correctly
Google Consent Mode lets Google tags adapt to the user’s consent choices and helps balance privacy requirements with measurement needs.
A/B testing: what it is and how to run it
A/B testing helps compare two versions of a page or element to find out which one performs better and improves conversion rate.
How to export Search Console data to BigQuery
Exporting Search Console data to BigQuery lets you store daily performance data, query it with SQL, and build more advanced SEO analysis.
How to work with the nested structure of Google Analytics 4 in BigQuery
GA4 exports data to BigQuery using a nested structure, so understanding repeated fields and the UNNEST function is essential for querying it properly.
The best SEO extensions for Google Chrome
These free Chrome SEO extensions can help you review meta tags, redirects, crawlability, keywords, and other key website elements more quickly.
How to link Google Analytics 4 to BigQuery
Linking GA4 to BigQuery lets you export raw event data for SQL analysis, custom reporting, and deeper integration with other business data.
What a sitemap is and how to create one
A sitemap helps search engines discover the most important URLs on a website more efficiently and is especially useful on large or poorly linked sites.
Cross-domain measurement in Google Analytics 4
Cross-domain measurement in GA4 lets you track the same user across different domains as part of a single journey, improving attribution and session accuracy.
How to implement pagination correctly for SEO
Pagination needs to be implemented carefully so search engines can crawl paginated URLs properly and continue discovering the content linked from them.
Custom dimensions and metrics in Google Analytics 4
Custom dimensions and metrics in GA4 let you analyze additional data collected through event parameters and user properties beyond the platform’s standard fields.