Edge SEO: what it is and what it is used for
Edge SEO makes it possible to implement technical SEO changes through a CDN, helping overcome platform limitations without modifying the website’s core code.
Measuring single-page applications (SPA) with Google Analytics 4 and Google Tag Manager
Tracking a single-page application in GA4 requires a different setup so virtual page changes are measured correctly as page views.
Faceted navigation optimization for SEO
Faceted navigation can improve UX, but if it is not implemented carefully, it can create duplicate content, crawl inefficiencies, and other SEO issues.
Events in Google Analytics 4: types and planning
Events are the foundation of GA4. Understanding the different event types helps you plan a cleaner and more effective measurement strategy.
Segments in Google Analytics: what they are and how to create them
Segments in Google Analytics let you isolate specific users, sessions, or events so you can analyze your data in a more focused way.
Robots.txt and why it matters for SEO
The robots.txt file helps control how search engine crawlers access a website and can improve crawl efficiency when used correctly.
Content optimization for Google Discover
Optimizing content for Google Discover can help increase visibility and drive additional traffic from Google’s personalized content feed.
Attribution models: what they are and what they are used for
Attribution models help you understand how conversion credit is distributed across the different marketing channels a user interacts with before converting.
Canonical tag: what it is and how to use it correctly
The canonical tag helps search engines understand which URL should be treated as the main version when several pages have duplicate or similar content.
International site architecture for SEO
International site architecture affects how search engines crawl, index, and serve each language or country version of your content.
Channel groupings in Google Analytics
Channel groupings in Google Analytics help classify traffic sources more clearly, making acquisition reports easier to interpret and adapt to each business.
Log file analysis and why it matters for SEO
Log file analysis helps you understand how search engine bots crawl a website, detect technical issues, and identify opportunities to improve crawl efficiency.